A shop called Hoyng

I spend a lot of time looking for unique pieces for our store. In the Netherlands you often find porcelain marked C. Hoyng, which is surprising because there aren’t any factories associated with this name.

C. Hoyng was a retailer with, in it’s heyday, shops in all major cities in the Netherlands. Having some Hoyng items myself, and being unable to find out much about Hoyng on the internet, I took it upon myself to do a little more research. Most of my information was gathered from the source I’ve linked to below.

The firm was started in 1880 by Carl Arnold Hoyng in The Hague. Soon afterwards stores were opened in Utrecht, Groningen and Amsterdam. The shops sold all kinds of household goods and slowly started specialising in kitchen supplies and luxury dinnerware. In 1903 Berhard, the son of Carl, bought a large share in the Plateelbakkerij Zuid Holland, also known as Plazuid, which was a major producer of dinnerware located in Gouda.

An example of C. Hoyng marked porcelain

The Hoyng shops have existed under their own name until 1971, with as exception the store in Eindhoven, which stopped in 1988. The Plazuid factory was in operation until 1965. During the 91 years Hoyng was in existence it was always associated with the high end of the dinnerware market.

So who made the wares that carry the C. Hoyng mark? It would be logical to assume that all porcelain marked C. Hoyng was made in Gouda, I have several arguments to dispute this idea.

The first is this platter in my collection: link. It is marked Rosenthal. Rosenthal is arguably the most influential porcelain manufacturer in Germany in the 20th century. It is logical that Hoyng would sell their wares as they would have been in high demand. It is interesting that the platter is also marked C. Hoyng. More interesting is that the stamp seems fired, meaning that it was applied in the production process. This would mean that Hoyng was an important enough client to order marked, and perhaps even custom wares at Rosenthal.

The second argument is that Plazuid had its own markings, either the image of a building with the text ‘Plazuid’ or later a jumping deer with the text ‘Holland’. The following cups are a good example: link.

The third is that the source mentioned below talks about a trip the directors of the shops made in 1969 to Bavaria, to study the porcelain business.

So although lots of the Hoyng wares were produced at Plazuid, the source even mentions that the reason for Bernhard to buy the factory is that they were a major client anyway, some or lots was also produced elsewhere, probably mostly in Germany.

Other examples of Hoyng wares in our collection are this cup: link. and this peanut set: link.

 

  1. http://www.hoyng.nl/uploads/2/6/1/8/26183581/hoyng_pages_nl_2017_02_26.pdf
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